We truly believe that beauty begins the moment you decide to let go whatever is not yours and start to be yourself by living with responsibility for every decision you take, from what you wear to who you spend your time with. As you already know, here at Chemistry we like simple pieces, with a touch of quelque chose brought by every one of you, ladies, in harmony with your personalities.
Inspired by la femme française, by her elegance, her determination, her stubbornness, by her passionate, sometimes childish personality, we have created the #FrenchGirl, the new Chemistry Autumn-Winter 2020-2021 collection, suitable for whatever you’re in mood to be this season.
You can definitely be as colourful and funny as Mrs. Maisel in one day and as flighty and eclectic as Annie Hall in another day. You can choose to be a Chloé or a Dalida or a Gabrielle. Or maybe a Juliette? Whoever or whatever you decide to be, make sure you’ll have all the key fashion pieces you’ll need in your closet during this cold season.
So, for this Autumn-Winter season, we set out to defy the times we are living in and create a new timeless collection, in contrast with everything we wish to forget about this year. We have chosen to take a look back and create a bridge, une liaison between the fashion statements of the sixties and seventies and our deep need for certainty, safety and the promise that what we love will last forever.
This is a kind of promise that we make to you through our new collection. The natural fabrics of wool, cotton and hemp, and the earthy colours will make you feel closer to nature, to your nature, to everything that’s real to you. Without regrets, emphasize your silhouette and personal style by wearing an effortless look – pick a favourite dress, accessorize it with a pair of shoes, put on a trench coat and get out to embrace the cold days of the season just because, it will be a moment worth to be remembered, we promise!